You might have seen the advertisement of Fair and Ever in Television. Those,who haven’t seen yet , I am telling them. Its a fairness cream like famous fair and lovely. In their advertisement , they showed , a handsome (!!!) man come to see a woman for marriage ( partner selection , you know , typical Bangladeshi culture). Then he discovers that , the girl he watching , is blackish in skin color,rather her sister is brighter, so proposed to her sister. Then the first girl , starts to use fair and ever , turns brighter, and that stupid boy starts to like her. That’s the main story in brief.
I was really shocked , after seeing that dumb advertisement. How a man could think of such a stupid advertisement. I am really thundered , after realizing that , how much humiliating that advertisement is. It’s true that in old days , we liked to prefer ladies by their skin color.But days have changed. I thought , we all now have learnt that , education , culture overall humanity placed far far ahead from skin color.But I am wrong pathetically.Believe me , every second of that advertisement really burns me out. Those who made that advertisement , has seriously insulted humanity and in some sense i think they promoted racism(implicitly) and gender discrimination.
I guess , some of you , would like to argue that , “you ( myself,writer) are a boy , and when you will go for your marriage , you will also like to find out a beautiful, brighter skin colored girl” . Well , first of all , everybody loves beauty. There’s no complain about it . You may have some deep crush for a girl , after seeing her. But for how many days ? I guess maximum 1 year. After that , if you find that, she hasn’t that soothing personality and cultural level , how would you feel ? This does not mean that , beautiful girls are all dumb. I am just saying a chance.
We have passed a long path in 21st century, thorugh our science, technology , art , culture and philosophy. I feel really very sorry , when I see , people loves to think that way. They ove to think , their wives should stay in home rather going to work places. I feel sorry when I see , people gives highest priority to skin color.
I think , fair and ever is just an example. This is clearly showing us that , how much behind we are . Only some seats in parliament , allotted seats in bus or some conference do not mean anything to female freedom. In a male dominant world , it still matters , how males are thinking . Until that thought is changed , nothing is changed , nothing is healed.